Computer-Assisted Telephone Interviewing (CATI)

Our specialty is Computer-Assisted Telephone Interviewing (CATI). We have delivered CATI services for many years and over that time our method has evolved and improved. Our proven method consistently produces excellent data.

What truly sets apart our CATI services is the fact that our trio of founders also started their careers as CATI interviewers. This helps us in having a strong understanding of the subject. It also helps in building a robust team under their tutelage where imparting of knowledge takes centre stage.

Experience has taught us that the key to getting the best CATI results is teamwork and process orientation. Our Human Resources, Project Management, Software and IT, Operations, Quality & Delivery teams all work as one to deliver excellent quality and accurate data every time.

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Key Features

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    24 x 7 project management support
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    Highly skilled and experienced interviewing team
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    Dedicated quality and delivery team
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    Innovative incentive mechanisms to encourage quality responses
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    Dedicated sample list procurement and management team
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    Acccess to millions of B2B and B2C sample lists through CATI Panel and industry standard subscriptions

Computer-Assisted Web Interviewing (CAWI, Online)

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ActionEdge utilizes its network of dedicated panel partners with the capability of serving 40 locations and regions through 15 million active panel members. Each of our panel partners must meet 28 points of panel quality set by the ESOMAR for panel vendor selection.

This, together with our partners’ support offers us easy access to high-value audiences that are highly engaged, thoroughly screened and meticulously selected.

ActionEdge is a one-stop solution for global online data collection requirements and we have successfully executed global projects including Trackers, Pre & Post Ad Tests, Concept Testing, Social Media, Conjoint Studies, Online Diaries, In-depth Online Surveys, Custom Panels, Customer & Employee Satisfaction Surveys, Behavioral and Mobile Studies and much more.

ActionEdge’s CAWI service is one-of-a-kind and is designed for the constantly changing modern world.

Key Features

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    Ability to manage industry standard survey platforms
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    15 million active panel members
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    Executed many global projects involving a host of respondent types across B2B and B2C audiences
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    Focussed on delivering high quality
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    Successfully answered ESOMAR 28 to meet the highest panel quality criteria

Phone2Web Via Screen Access

We are ready for the future at ActionEdge. We always take advantage of the latest technological advances so we can better serve our customers. The Phone2Web Via Screen Access service is one such innovation. As the name suggests, this service lets us give access of our screen to our respondents so they can respond to the survey questions directly on the link. This methodology bridges the gap between CATI and CAWI (online) to give the best benefits of both worlds while keeping the costs at bay.

It starts with screen access tools which allow the respondents to access our screen on their devices. This innovative method allows us to connect with the respondent through sight and sound while conducting the interview, significantly increasing how engaged they are.

Once the respondents are granted access to the interviewer screens, they can start going through the entire survey and our interviewer is on mute mode on the phone, if there is any assistance needed.

ActionEdge’s Phone2Web Via Screen Access service is a smart way to use technology and get accurate responses faster.

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Key Features

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    Complete respondent control enabling healthy incidence ratio
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    Speed of CAWI (Online) and the quality of CATI
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    Highly cost efficient
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    Extremely high quality responses as respondents are answering questions directly.
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    No software download is required at the respondent’s end for screen access.

In-Depth Interviewing (IDI):

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Anyone who has interviewed someone knows that it is an art that requires patience, adequate knowledge of the subject and the ability to listen. ActionEdge’s IDI or In-depth Interviewing process is conducted by people who undergo rigorous training specifically for this purpose. This team is completely different from the ones who handle the CATI operations.

We ensure that the interviewer understands the topic in detail and has equal understanding of the questionnaire. More importantly, we make sure that the person involved has thorough knowledge about the subject matter and every respondent who is supposed to be interviewed.

ActionEdge also ensures that the interviewers don’t work on other quantitative jobs so that they are singularly focussed on conducting their interviews in a professional manner.

Our IDI service is one where listening patiently to the respondent to collect adequate information takes precedence over everything else.

Key Features

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    Access to a panel of subject matter experts across verticals
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    Team chosen based on people who have thorough knowledge, experience and understanding of a given subject
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    ActionEdge makes sure that the interviewers don’t work on quantitative jobs to ensure complete dedication to the IDI process
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    Dedicated team of interviewers which is separate from the team of CATI
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    Regular training ensures our team fully understand the respondents they are dealing with and the topic they are discussing.

Appointment Setting

At ActionEdge, our Appointment Setting service allows our clients to conduct interviews themselves. We understand completely that in today’s fast paced world, it gets difficult to find time and so we consider the time-slots available to the analyst and schedule the interviews accordingly.

We also take the responsibility to ensure that each scheduled interview actually takes place by making reminder calls, share calendar invites to both the respondent and the analyst. Furthermore, we can host a three-way conference between the respondent, the analyst and us then provide a high quality transcript in whatever format the client desires.

ActionEdge’s Appointment Setting service is tailor made so that you can conduct interviews without any worries.

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Key Features

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    Scheduling the interviews and making reminder calls to ensure the interview actually happens
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    Ability to host a three-way conference between the respondent, the analyst and us and provide an interview transcript in the desired format.
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    Pay only for completed interviews
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    Consult with client for the desired time-slots and stick to them
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    Allows the client to conduct interviews by themselves

Secondary Research

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We at ActionEdge are always committed to gathering data for any requirement that the client can come up with. Though our focus is always on primary research, we have a team of dedicated web researchers who are trained in profiling the companies we target for our primary research. This team can also be utilized in case there is any requirement for Secondary Research.

We are also subscribed to various portals like D&B/Avention, which help gather accurate secondary research information speedily.

ActionEdge’s Secondary Research service is dedicated to gathering accurate data to meet the client’s requirement.

Key Features

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    Team of dedicated web researchers trained in profiling companies we target for our primary research
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    Subscribed to various portals like D&B/Avention etc. to acquire relevant secondary research data quickly
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    Highly capable team will find relevant data for any requirement

     

Panel Management

We are proud to offer clients access to ActionEdge’s unique Panel Management service. The speciality panel consists of 400,000 million IT Decision Makers along with almost 15 million unique consumers spread across 40 countries.

ActionEdge’s Panel Management team has been selected after careful screening and recruited with help from a D&B sample via telephone. This ensures that the members are chosen not from mailing lists or unrepresentative sources. Furthermore, we recruit additional panellists by phone to fill quotas in web studies which proves to be cost and time effective. Our dedicated team of panellists are regularly maintained and refreshed.

Our Panel Management service ensures that the right people are recruited to ensure we get accurate data every time.

 

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Key Features

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    Specialty panel consists of 400,000 IT Decision Makers along with an access to opinions of almost 15 million unique consumer members spread across 40 countries
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    Additional panellists are recruited by phone for web studies. This helps save time and is highly cost-effective
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    Panel Members selected after careful screening via telephone and with help from a D&B sample

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