ActionEdge is a market research company offering end-to-end research services through multi-mode methodologies. What else?
Well, here are 6 other reasons that make ActionEdge a preferred choice across the globe since 2009.
1.We possess rich research experience
With years of experience, we are uniquely positioned to recommend the best methodology for each research project you wish to execute.ActionEdge offers samples across the full range of methods, including telephone (both fixed/landline and wireless/mobile), mail, face-to-face, online, mixed-mode sampling. We have a broad reach with over 15 million active online respondents and CATI / Telephone data collection with 150 seats in multiple international languages.
ActionEdge has a cumulative experience of more than 40 years with trackers, diaries, blogs, online bulletin boards, and more providing samples across 60 countries with a team of qualified personnel working 24/7.
2. We ensure quality sampling
ActionEdge’s sample recruitment is quite different from the simple “river” sampling approach: participants are invited via banners, invitations, and messaging of all types and post which they go through rigorous quality controls before being included in any sample. All B2B participants are telephonically recruited through a stringent screening process.
ActionEdge has an exclusive partnership with D&B to utilize their database across multiple titles in across all verticals. ActionEdge can potentially access anyone online via a network of relationships with websites, panels, communities, and social media groups.
3. We work with different verticals
Our proficient and resourceful data collection team conducts market and business research for a wide selection of industries and business operations. Our understanding of various industry dynamics and challenges adds value and context to the research process and maximizes the impact of research findings. Be it online surveys or any other forms of qualitative or quantitative market research, we can successfully manage projects across all industries and geographies.
4.We manage survey incentives
ActionEdge offers great diversity in incentives to increase diversity of sample frames. Some people are motivated by cash or points, prizes or sweepstakes, or by being able to donate to charity. We aim to respond to all of these individual motivations, in order to provide a sample which is diverse and as representative as possible of the target population. We continually adjust our reward offerings based on industry standards and as per the best practices deployed.
5.We provide real-time reporting
Our expertise not only lies in the accurate data collection services but in our data interpretation as well – we analyze the output, pinpoint customer’s concerns, and provide our customers insightful numbers that help them to have a measurable difference in their business. We can work on Decipher, Qualtrics, ConfirmIT, Sawtooth Technologies and many other industry-standard research tools.
All the data that is collected can be exported in SPSS, Excel, ASCII etc. which can be further converted to almost any format requested by the client.
6.We assure quality control
Our Quality team is categorized under two divisions- Call Audits and Feedback and Training (F & T). internal monitoring. Each interviewer is monitored randomly, by the Call Audit team for an average of 30 minutes every day. Written feedback is put on record for this activity. Random Monitoring of interviews, which covers all interviewers, is part of the process. This ensures that the interviewers are adhering to the process and project-related specifications. This again is done by our internal Call Audit team. The F & T team is responsible for handling all red flag issues and follows the escalation process to highlight any serious concerns on the interviewing methodology or data collection.
ActionEdge incorporates the quality scores of all interviewers in their stack ranking plan and incentive structure ensuring due importance is given to quality along with the performance. We facilitate all our clients with sample voice records of each project to ensure that our questionnaire administration is in sync with the client’s expectations.
Conclusion
So, here are the top 6 compelling reasons that demonstrate how ActionEdge helps brands to research business data. With the help of our research experts, we can analyze your data requirement and provide you insightful data. Consult us today and stay ahead of the competition.
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