The striking spread of COVID-19 has influenced numerous lives, networks and business ventures around the world. Brands in all sectors and regions are presently on the verge of discovering better approaches to do a productive business. However, organizations find it hard to use the traditional research approach to collect business data in this unstable environment.
So what should they do? They should go for Phone-Based methodology to conduct Surveys (CATI) and gather data. Phone-based surveys offer fast and economical data collection with a high response rate, optimum quality and checks and easy communication with hard-to-reach respondents.
In this blog post, let’s find out the benefits of this versatile form of telephone survey method in the form of 4D’s.
1.Data Efficiency – Phone surveys are easy to administer and can be efficiently conducted in a short period. Using the CATI method of surveying, our researchers target audiences based on study specifications globally through phones. There is smooth interaction between the interviewer and the panelists as the software takes control of the technical aspects. It’s a fast and reliable way to conduct large surveys to collect insightful data. The need for manual data processing is highly reduced. The entire research process is completely computerized which drastically saves time and reduces input errors.
In recent years, our research experts at ActionEdge have been successful in administering 500000+ CATI surveys worldwide across various industries.
2. Data Safety – The survey responses are saved directly into the client programmed survey links. This helps the clients to get real-time access to the data since it’s captured on their portal and there is no risk of data loss while conducting the CATI phone surveys.
3. Data Quality – The CATI surveys help to avoid misinterpretations by the interviewer and ensure the right administration of questions, which in turn result in high-quality data.
In addition to this, research experts work on data quality assurance plans to ensure:
- Proper communication and Reporting
- Real-time data quality checks
- Internal Call Monitoring
- Survey progress tracking
Here at ActionEdge, we have a dedicated Quality team that monitors each interviewer and provides continuous feedback on opportunity areas:
4.Data Transparency – The most crucial element in remote data collection is trust and transparency. Surveyors can build a trust-based relationship with the respondents during every phone interview. The interviewer can give proper guidance and can easily convey the purpose of the research surveys for continuous engagement throughout the call.
CATI surveys also provide an option to uphold respondents’ anonymity and allow them to respond at their convenience. Such benefits certainly make respondents feel safe and secured while responding to survey questions.
At ActionEdge, we believe in keeping highly-trained telephone interviewers who work under the close supervision of senior research experts. There is always an in-depth project briefing with the interviewing team.
To sum up
In the post-pandemic future, phone-based surveys can provide a huge opportunity to collect low-cost and high-quality data for business organizations and government institutions. These CATI surveys can be of great help to measure the attitudes, opinions, and behaviour of large populations remotely.
For your next remote data collection project, contact ActionEdge for CATI surveys. We can assist you with a flexible and scalable data collection process to approach hard-reach respondents worldwide.
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