Razor-sharp Accuracy is But a Basic Requirement

Data Collection

ActionEdge ascribes paramount importance to accurate and comprehensive data capture, as the key component of every research project. The most experienced and efficient teams with proven integrity are entrusted with this, to deliver optimum quality even in very complex, multi-dimensional projects.

Under the stewardship of multi-skilled market research professionals, diverse data collection methods are adopted to ensure accuracy, timeliness and cost-efficiency.

Data collection through Internet
Web-based surveys
Email surveys
Telephonic data collection
Physical / hard copy methods (direct mailers, etc)
Face-to-face interviewing
In person, in-depth interviews
Focus Group discussions

Data Collection Services:
Brand Tracker Studies
Brand Equity Research 
Brand Name Testing
Technology Trends Research 
Interactive Consumer Database Studies
Competitive Research
Concept Testing 
Buyer Decision Processes Research 
Customer Satisfaction Research 
Mystery Consumer or Mystery Shopping
Positioning Research 
Price Elasticity Testing 
Online Panels 
Store Audits / Exit Interviews 
Test Marketing
Vertical Specializations:
Information Technology
Healthcare / Pharma
Government / PSUs
Media & Broadcasting
Travel & Leisure